Prism Palace Clothing
About the brand and artist
Introducing Prism Palace
What is Prism Palace? Three things motivated me, my mother, my D.I.Y crop tops, and a math project. As different as these three subjects are from each other, they all contributed significantly to this idea. Whenever she’d look at my art, my mother would tell me, “I want that on a shirt.” When she’d say this, I never really saw what was so fashionable about my work.
Later it changed as I began to gain more of a passion for clothing design. Eventually, I began to create D.I.Y crop tops. I would take an old shirt, cut off the bottom half, and use my paint markers to draw something on the front of it.
My friends especially loved these designs and suggested that I sell them on shirts, hearing this excited my motivation to make this shirt business a reality. Finally, what got the ball rolling was the math project.
So, the project was to create a product focused on finance. Therefore, I decided to use that as an opportunity to further work on the business. Along the way, I thought to myself what an appropriate name would be for the store. I wanted it to represent a safe space where one could express themselves freely, a place that was colorful and filled with all your wildest dreams. Then it hit me: Prism Palace. And so, that is the tale of the beginning of this journey.
Yannís A.Segura is an 18 year old artist from Chicago, Illinois. For starters, she is fascinated by humanity. It blows her mind knowing there are people out there that are living entirely different lives than hers. She is infatuated by diversity and loves to witness unique dynamics. What she is especially interested in is learning about what makes them who they are, such as how their past has shaped them and the challenges that they’ve had to overcome. This curiosity, along with her love for fashion, fuels her greatest passion: character design.
This artistic practice allows her to create an array of beings, varying from a samurai with dark powers, to a bubbly personification of the color purple. She ensures to have as diverse a cast of characters as possible, because she believes in representing all walks of life, more specifically people of color and the LGBT+ community.
Yannís affirms it is vital that the identities of those groups, especially the identities of the children within them, are validated in the media that they engage in. She wants to see Latino superheroes, transgender wizards, Black magical girls, androgynous aliens, and is determined to be the one to shine light on these unexplored characters. By having more people like these in the cartoons and animated movies kids watch, she believes that those identities will be more normalized, thus giving the children a sense of belonging.
The last thing she wants to hear is a black girl tell her mom she wants lighter skin and straighter hair so she can be more beautiful. (A true experience she’s witnessed.) Yannís sees the potential media can have to be more diverse, just as she sees the potential in everything else. She holds great faith in all things deemed broken, worthless and not good enough. She sees the spark in them, and strives to make it shine brighter.